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Kids’ clothes have traditionally fallen into gendered buckets, with pink things and tutus in the girl’s section and blue pieces with trucks and dinosaurs in the boy’s section. But now that we’ve stopped thinking of gender as binary, it’s about time the clothes followed suit. Thankfully, not only are popular retailers creating unisex collections, but we’re also seeing entire gender-neutral brands pop up—and we’re so here for it.
Instead of reinforcing dated gender stereotypes, these brands have chosen to put their focus on creating high-quality and cozy staples that are made sustainably. And they still have tons of personality, from bright colours to bold prints to fun imagery that includes animals, nature and food. Kids are bound to love them, no matter where they fall on the gender spectrum.
Here are our favourite gender-neutral clothing brands for babies and kids.
Photo: Courtesy of Mini Mioche
1. Mini Mioche
Specializing in simple, timeless and high-quality basics in soft organic cotton, Mini Mioche’s clothes are a Canadian staple for good reason. They come in a wide variety of sizes, including Infant, Toddler, Kid, Big Kid, and a Mini + Me line.
Photo: Courtesy of Kylo & Co.
2. Kylo & Co.
Featuring comfy and minimalist basics in muted neutral colours, this brand is a one-stop-shop for summer wears, from sweatshirt-short sets and beach cover-ups to sweet sunglasses. (Their winter gear is adorable too).
Photo: Courtesy of Pact
3. Pact
Made of organic cotton in fair-trade factories, Pact’s kids’ clothes feature fun and unique patterns like armadillos, chilli peppers and bugs.
Photo: Courtesy of Carter’s Little Planet
4. Little planet by Carter’s
Long-time kids’ clothes staple Carter’s/OshKosh now has a gender-neutral line for babies. You can build a gift basket in one of the brand’s nature-inspired themes, which include Endangered Species, Orchard and Wildlife.
Photo: Courtesy of Red Creek Kids
5. Red Creek Kids
Reminiscent of vintage styles, Red Creek Kids’ clothes come in six different sizing options for ages one through 10 and are made sustainably in Vancouver.
Photo: Courtesy of Lovely Littles
6. Lovely Littles
You can mix and match Lovely Littles’ line of elevated basics, which are beautiful without sacrificing comfort and simplicity.
Photo: Courtesy of Whistle & Flute
7. Whistle & Flute
Catering to ages six months to 12 years, kids can make a bold statement with this brand’s fun prints, which include poutine, ice cream and watermelon.
Photo: Courtesy of Little Yogi
8. Little Yogi
Bright colours and bold tropical prints adorn shorts, tanks, rompers, swimwear and other basics offered by this Quebec-based company.
Photo: Courtesy of Petite Revery
9. Petite Revery
We love the playfulness of this line’s name, which means “little daydream,” and their appropriately whimsical offerings—basics with lovely slogans and interesting flourishes like ruffles and colourful cloud prints.
Photo: Courtesy of Petit Lem
10. Petit Lem
Offering a variety of sleepwear for babies, toddlers and moms, Petit Lem also makes daywear for toddlers in soft colours and sweet prints like floral, butterflies, and polka dot.
Photo: Courtesy of Rise Little Earthling
11. Rise Little Earthling
Designed to encourage creativity, growth and big ideas through self-expression, carefree movement, and connection in kids, this brand sold exclusively at Toys R Us organizes its clothes for kids zero to six for different occasions: dream, play, party and splash.
Photo: Courtesy of Pehr
12. Pehr
Pehr makes thoughtfully designed and timeless basics for newborns and toddlers. Fans love their organic one-pieces in bug prints (back by popular demand!) and new parents can save up to 35% while building their babies’ wardrobes thanks to seasonal bundles.
Photo: Courtesy of Norsu Organic
13. Norsu Organic
Designed to be ultra-soft and comfy, with many items available in a relaxed fit, this brand uses eco-friendly and organic materials for the sake of the earth and your kid’s skin.
Photo: Courtesy of Luna Cay
14. Luna Cay
Luna Cay makes soft and sustainable baby essentials: sleepers, onesies, rompers and accessories. Aside from buying them individually, you can also subscribe to receive baby sleepers at your door every three months.
Photo: Courtesy of Nest Designs
15. Nest Designs
Made of natural materials like bamboo, silk and cotton, Nest Designs makes soft and simple clothes featuring vibrant Eric Carle-inspired prints like lemon, avocado and farmer’s market.
Photo: Courtesy of Province of Canada
16. Province of Canada
One of the only brands that manufactures all its products in Canada, Province aims to be the “anti fast-fashion” label by being as sustainable as possible. They’ve stuck to the basics in their kids’ clothes, offering sweatshirts, sweatpants, and lettered baseball caps.
Photo: Courtesy of os & oakes
17. os & oakes
Another brand that manufactures all of its clothes in Canada, os & oakes specializes in bamboo baby clothes, which are soft, breathable and hypoallergenic as well as environmentally friendly. You can find bamboo kids’ clothes for ages 12 months to 12 years on their site as well.
Photo: Courtesy of Peace Collective
18. Peace Collective
Following a strong local theme, you’ll find Peace Collective’s onesies, hoodies, crewnecks, tees and bottoms emblazoned with Toronto and Canada-themed slogans.
Photo: Courtesy of Parade Organics
19. Parade Organics
One of the first baby companies in North America to use only certified organic cotton, Parade aims to celebrate beginnings, new adventures and the colourful world around us with its bold and eco-inspired designs.
Photo: Courtesy of Five Little Wildlings
20. Five Little Wildlings
Another made-in-Canada brand, Five Little Wildlings takes its sustainability mission a step further. Their Grow Clothing collection lasts years instead of months, reducing textile waste — and saving you money and time.
